Fashioncoolhunter & GYM.Futurlab (Universidad de Alicante) are launching a new course on Fashion Communication leaded by me. I’m so excited with this that I had to share. So, here it goes the course structure:
The course has 4 intensive classes dedicated to work on a real case in fashion communication.
19 April (16h-21h)
+ Fashion & Branding: communication strategies in fashion business.nuestras estrategias de comunicación en empresas de moda.
+ 2.0 Communication Tools in fashion.
26th April (16h-21h)
+ Workfield : Trends in Fashion
3rd May (16h-21h)
+ Fashion Trends Report (2013-2016); New Oportunities in Fashion Business; Coolhunting and Design Thinking applied to Fashion; Entrepreneurship in Fashion.
+ Case Study
4th May (09h-14h)
+ Final Project presentation, results, evaluation & conclusions.
* after 14h there will be a Closing Party!
The story of Marina and Ulay : After a couple of years of being together, the performance artist Marina Abramovic and Ulay, in 1988, decided to separate and they would honor the occasion with a ritual. She traveled to one end of the Great Wall of China, he to the other, and after a 90-day hike, they met in the middle, embraced and officially parted ways - A tangible, and symbolic way for them to signal the end of their 12-year relationship and the moment also became a movie – “The Lovers: The Great Wall Walk.”. The video shows their reunion when Ulay decides to show up by surprise at one of Marina’s performances.
You can see more of her artwork here.
They always say that time changes things, but you actually have to change them yourself.
An interesting video born from the outcome of several studies developed by Box1824 – a Brazilian research company that specializes in behavioral sciences and consumer trends. Check it out!
A couple of days ago I stumbled upon Susan Cain’s TED talk about the power of introverts, which caught my instant attention. Susan makes a very strong point about the difference between introversion and shyness, which in this last case is about fear of social judgment and I couldn’t agree more and once in a while have been discussing this among my peers. Introversion is about preferring less social stimulation, which is the exact opposite from extroversion.
In her talk, she gives great examples of famous introverts such as Eleanor Roosevelt, Rosa Parks, Gandhi, Charles Darwin, Theodor Geisel and Steve Wozniak and adds that introverts get better grades, are more knowledgeable and can be better leaders because they only step forward to lead out of deep conviction and let other extroverts to come up with their ideas without putting a “personal stamp” on it. She also talks about this madness in schools and our jobs to have a constant group work and claims that people should stop it because in a group setting, she said, there is not necessarily a correlation between someone talking the most and having the best ideas.
She just published the book “Quiet: The Power of Introverts in a World That Can’t Stop Talking” – that I’m currently reading – which took seven years of research, including a year of working on public speaking as she’s an assumed introvert.
GOEDZAK IS A SPECIAL GARBAGE BAG FOR ITEMS THAT ARE STILL USABLE. IT’S A FRIENDLY WAY TO OFFER PRODUCTS A SECOND CHANCE AND STIMULATE SUSTAINABLE BEHAVIOR.
“Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine (you know the one) that’s been lying in the basement for ages; everybody owns items that are no longer of value to them. Every now and then we throw out these items, while they still might be of value and/or useful to others. These items disappear in grey garbage bags and end up on trash piles. Goedzak offers these items a second chance. Goedzak stimulates people to dispose of their products in a more conscious and sustainable way. Goedzak can extend the products’ lifetime.”
The goal of Goeazak’s Designer was “to design products that could stimulate people to act to benefit others, preferably complete strangers.”